River

Led the development of a cohesive brand identity system for River, a Pilates studio focused on fluid movement, control, and strength. The brief called for a full identity that balanced softness with precision, avoiding overly feminine or overly clinical tropes while still feeling elevated and distinct. Built across logo, typography, color, and visual direction, the system translates the physical rhythm of the practice into a clear, scalable language that holds across digital, print, and in-studio applications.