Deep Eddy
03
Deep Eddy
2025
Brief + Concept
Deep Eddy responds to a culture of over-optimization and disconnection by reframing vodka as a release. The campaign encourages people to step away from routine, reconnect with others, and embrace a more unfiltered version of themselves. Let Your Eddy Out acts as both the idea and the invitation.
Design
Led design and visual direction, shaping a campaign system rooted in candid photography and graphic restraint. The work moves away from traditional vodka tropes, building a more human, immediate visual language.
Client:
Deep Eddy
Date:
2025
Role:
