INDUSTRY:

BEVERAGE

CLIENT:

DEEP EDDY

YEAR:

2025

POSITION

LEAD DESIGNER

Deep Eddy

The entire world is logged-in but totally tuned out. We’re isolated, lonely, socially awkward and missing our friends that live one neighborhood over. And we’re all feeling the effects of it. The world has stopped having fun. We need to stop saying “no” and start saying “yes” again. We need to stop worrying about gym routines and perfect sleep…what others will think, say, or do – and just be! We need to disconnect from our wifi and connect with friends. And when you crack open a can of Deep Eddy or pour some over ice, real delicious vodka isn't the only thing being set free, so is something deep inside of you: your Eddy. The part of you that wants to get a little weird, get a bit fun, be the real unfiltered you. And now ... it has the go-ahead.

Let Your Eddy Out