AZO

AZO rebrand (typography, color, photography, composition).

An oversized logo treatment takes center stage–acting as a confident graphic anchor that commands attention while enhancing brand recall. Vibrant color blocking adds energy and modernity without altering the logo’s core design, maintaining recognition. 

Utilizing large amounts of negative space on complementary color backdrops to create a bold platform for the product to stand out. Juxtaposed with emotive black-and-white photography, cropped in unique ways, creates an over-the-top visual language that elevates AZO into a new modern era.