Ask: AZO rebrand (typography, color, photography, composition).

Design Approach: Simple, Clean, Modern

An oversized logo treatment takes center-stage–acting as a confident graphic anchor that commands attention while enhancing brand recall. Vibrant color blocking adds energy and modernity without altering the logo’s core design, maintaining recognition. 

Utilizing large amounts of negative space, on complimentary color backdrops, to create a bold platform for product to stand out. Juxtaposed with emotive black and white photography cropped in unique ways creates an over striking visual language that elevates AZO into a new modern era.