Insight:

Parents are constantly getting an invisible workout when they are taking care of their kids. 

Idea:

Quaker is the perfect family brand to help parents get the protein they need to take on the active lifestyle you take on with kids.

PROTEIN TO TAKE ON PARENTING 

Raising a family requires sustained energy and strength. You get a workout every time your try and dress a wiggling toddler. Monkey bar squats are a reality. Looking for a missing shoe gets you “steps” and “stairs climbed.” That's why we made Quaker Protein with enough protein for all the activity that families do, but don’t always realize. No matter how you protein, whether it’s with Instant Oatmeal, Bars, or Granola, Quaker can fuel any family.

Bring Out The Good