Quaker

08

Quaker

2024

Developed the design and visual direction for Quaker, centering the system around an oversized wordmark and a tightly cropped mascot. The use of scale, cropping, and bold composition creates immediate hierarchy and visual impact while maintaining brand equity.

By isolating and amplifying core assets, the system introduces a more graphic, contemporary language that feels both iconic and current.

Client:

Quaker

Date:

2024

Role:

Lead Designer

Lead Designer

Visual Direction

Visual Direction

Campaign Design

Campaign Design